Applying the right marketing strategies to your house listing will increase its chances of getting sold. The problem is there are numerous marketing strategies to consider and not all of them will apply to the listing you have now. This is because marketing is not a one-size-fits-all glove. You have to figure out which strategy (or which combination of strategies) work best for the house you want sold.
There are marketing strategies that cost a lot of money, will take up a considerable amount of your time and it’s uncertain whether they are effective or not. The good news is, there are strategies that are fairly inexpensive, won’t take up too much of your time and better yet, some that are completely free. Let us explore some of these strategies in depth.
De-clutter, Clean, Stage and then Take Professional Photos
De-cluttering, cleaning and staging are all part of marketing a house. This is because these processes come before taking professional pictures to be used in your other marketing activities. For example, listings need great photos in order to stand out. The same goes with posters, videos, flyers and the likes. No matter how skilled your photographer is, he won’t be able to get the shot he needs when you do not de-clutter, clean and stage, first.
TIP #1: You may consider rendering. Think of rendering as the process of making a virtual representation of your house. This process is useful when you do not have time to do small fixes or add better features like a garden.
Did you know that the most popular social network in the world allows you to promote ads, listings, blog posts, and pictures? Yes, you can take advantage of this service by posting your listing on Facebook and then promoting it for a number of days. Since everyone is on Facebook nowadays, it would also be advantageous to take your listings there instead of just sticking to sites like Zillow, Trulia or other MLS sites.
TIP #2: Facebook advertising is not that expensive as it actually works with the budget you have. You just have to learn to fine-tune and really target the audience you want your ad to be exposed to. For example, you can set your preferences to a specific age group, state and city. This narrows down your ad’s reach which, in turn, lessens the budget needed for your ad to be promoted.
If you’re an avid Craigslist-er, you’ll know that you can find almost anything on there. This includes house listings. If you go to the real estate section of the site, you’ll see plenty of house listings made by both home owners and realtors. Craigslist also makes it easier since you can choose a certain state to view house listings in.
This practice is common because it is effective. In a general sense, Craigslist has been around for years. It has garnered its reputation for being a top listing site and the traffic you can get on there can be immense. It’s definitely a big advantage for you to post your house listing on Craigslist.
TIP #3: When making a Craigslist post for your house, you have to remember that the site won’t be like Zillow or Trulia where you will have to verify ownership and dig up data from old paperwork which you may or may not have handy. Craigslist is simpler. You just have to enter text and then upload pics. It is up to you to organize and format your house’s description so it’s easier for visitors to read and understand. Remember to complete your details and upload professional looking photos.
No matter what marketing strategy you apply, remember that it has to fit your target market and your location. Remember to include social media and other out-of-the-box strategies like Craigslist. You can also combine modern approaches with more traditional ones to really maximize your listing’s exposure. Looking for more real estate advice and tips? Check out our blogs for more helpful information here.